ADAPT or DIE

To appreciate the immense influence of convergence media all most of us have to do is reflect on the role it plays in our everyday lives. The ever-expanding framework of media platforms are integral to how we function, form and uphold relationships, and expand our knowledge. Living in an increasingly digitalised age means the extent of information we have at our fingertips, literally, is immense as such advancements as the Apple iPhone enable immediate access to a mecca of resources and functions. 

Convergent media encourages individual expression with the hope of giving voice to opinions, or the intention of launching a career through extensive exposure while fandom  has endorsed engagement with abroad audiences through avenues such as the creation of fan sites or blogs. Giving way to personal sentiments and allowing audience expression of attitudes.

Yet despite obvious benefits converged devices have contributed greatly to cyber bullying and eating disorders. Over 80 percent of teens use a cell phone regularly, making it one of the most common mediums for cyber bullying and research is increasingly clear similar exposure exerted by media increases appearance dissatisfaction and disordered eating. Such concerns are a result of misuse and exploitation of media platforms not undertaken by the average informed person with positive inclination

Media convergence marks a crucial shift from traditional media forms to give way to a compilation of new media platforms through the merging of mass communication outlets. It can be argued the transition from legacy media to converged outlets is generational. Undoubtedly older generations are more reliant on traditional mass media forms though it can also be suggested that one’s choice of media platform is to an extent reflection of their upbringing. From personal experience it is clear I am amongst minority of youths who listen to the radio and read the paper, prefer a phone call to a text and willingly sit down to watch the evening news with their parents. I see this as an advantage. In touch with converged media while frequently delving into the world of traditional mass media enables me to develop a broad spectrum of information through a unique multimedia experience.

Media convergence has paved the path for modern communication and is crucial in shaping and upholding society. Great benefits have arisen through expansion of culture and knowledge as such platforms act as the primary media outlets despite the pertinence of traditional mass media. Perhaps as we are plunged further into this mechanically driven, faced-paced world it is simply a case of adapt or die.